marketing is thirsty work
you are experts at winemaking, distilling, perhaps brewing.
Maybe you manage a bar or are inventing a new twist on tonic.
You know you need to promote your drinks, but you’re not sure where to start or how much it’s going to cost.
We have a simple solution… An affordable all-in marketing package that will get you exposure, sell your product, and quench the thirst of thousands.
We specialise in helping craft beverage producers get visibility through a mix of marketing activities that get results and return on investment.
Tracado understand that most boutique producers need hands on tools, not sitting behind a computer tapping away at a computer screen. Our small team work as your agency based in-house marketing department, and this is what makes us different to other agencies.
We know we need to be in regular contact with you to find out what is happening in your business, who your customers are, how they interact with you, what has worked and what hasn’t. This means we are big advocates in regularly updating you with what is happening, we get approvals for everything up front, and we are there when things like snap lockdowns happen to change strategy and get everyone buying up online as opposed to driving door-based visitation.
Because we are niche and we have a full time specialised and talented team that are super passionate about the drinks industry, we are able to keep costs at a minimum, making the investment in the marketing services we offer cheaper than employing someone fresh out of uni part time.
The difference is that our team have decades of combined experience, have established relationships and proven track records in nailing strong publicity, seeding your product out to influencers, and writing witty content combined with creating powerful images and videos that will stop the scroll and drive social media engagement.