logo

Portuguese: [ noun ]
design or plan;

the way in which something has been laid out, planned or put together.

a cooperative of
imaginative freelancers

Tracado is a marketing agency specialising in uncorked social media content creation and offering innovative marketing solutions to help increase brand awareness and catalyse growth.

m
creative team

our team is based in melbourne and milan

tracado leadership team:

Elia Lom

elia lom

Ba Media and Communications and MA Communications (Deakin University) Lecturer Deakin University MA & Ba Levels- Advertising and IMC

Every Quentin Tarantino or Guy Ritchie movie has that character that never dies, that’s Elia. Her 15 years experience across PR, Marketing, Sponsorship and Commercialisation has had her covering big clients like Asahi, Book Depository (UK), Premium Brands, and the Victoria Racing Club.

She keeps one foot in the academic ‘stirrup’ as an Advertising and Integrated Marketing Communications lecturer for Deakin University. For Tracado, Elia champions content creation, media relations, crisis management, event management, PR, Digital, and production but her true superhero ability is juggling a gelato and a rosé while riding her 16 hand neigh-machine Spencer.

Her daily content diet consists of food and wine porn, tongue-in-cheek wit and travel escapades. 

Einan Lom

einan lom

Ba – Science (Monash University) MA International Business (Melbourne Business School) MSc Marketing Management (Bocconi University)

Einan is to Tracado is what Meyer Lansky was to the mob. His aspirations to forge a career in medicine were vetoed when he discovered his love of Italian culture and opted to farewell Melbournian Almond Lattes in favour of Milanese Aperitivo, gaining his Masters of International Business and another Master of Science in Marketing Management at Bocconi University instead of a PhD in Physiology.

Einan brings a methodological approach to marketing – he is results driven, well researched, detail oriented and risk-averse. He has worked as a Research Analyst for GOLDEN for Sustainability, and for Microsoft in Milan, as well as winning the Henkel Innovation Challenge as a student.

When he isn’t scouring the interwebs for clever quotes from Tyrion or Tolkien, he is perfecting his moves in a Capoeira studio.