Portuguese: [ noun ]
design or plan;
the way in which something has been laid out, planned or put together.
Portuguese: [ noun ]
our team is based in melbourne and milan
A cooperative of imaginative thinkers…
Tracado is a marketing agency specialising in uncorked social media content creation and PR, offering innovative marketing solutions to help increase brand awareness and catalyse growth.
tracado leadership team:
elia lom
Director
Ba Media and Communications and
MA Communications (Deakin University)
Lecturer Deakin University MA & Ba Levels- Advertising and IMC
Every Quentin Tarantino or Guy Ritchie movie has that character that never dies, that’s Elia. Her 15 years experience across PR, Marketing, Sponsorship and Commercialisation has had her covering big clients like Asahi, Book Depository (UK), Premium Brands, and the Victoria Racing Club.
She keeps one foot in the academic ‘stirrup’ as an Advertising and Integrated Marketing Communications lecturer for Deakin University. For Tracado, Elia champions content creation, media relations, crisis management, event management, PR, Digital, and production but her true superhero ability is juggling a gelato and a rosé while riding her 16 hand neigh-machine Spencer.
Her daily content diet consists of food and wine porn, tongue-in-cheek wit and travel escapades.
einan lom
Marketing Innovation and Operations
Ba – Science (Monash University)
MA International Business (Melbourne Business School)
MSc Marketing Management (Bocconi University)
Einan is to Tracado is what Meyer Lansky was to the mob. His aspirations to forge a career in medicine were vetoed when he discovered his love of Italian culture and opted to farewell Melbournian Almond Lattes in favour of Milanese Aperitivo, gaining his Masters of International Business and another Master of Science in Marketing Management at Bocconi University instead of a PhD in Physiology.
Einan brings a methodological approach to marketing – he is results driven, well researched, detail oriented and risk-averse. He has worked as a Research Analyst for GOLDEN for Sustainability, and for Microsoft in Milan, as well as winning the Henkel Innovation Challenge as a student.
When he isn’t scouring the interwebs for clever quotes from Tyrion or Tolkien, he is perfecting his moves in a Capoeira studio.
mckenna moroz
Creative Communications Director
Ba Arts - International Relations & Journalism
(University of Notre Dame)
WSET Level 2 (Sydney Wine Academy)
Inspired by Mad Men’s leading ladies, McKenna kick-started her career in marcomms after studying politics and media in Sydney.
Her passion for storytelling and content creation has seen her land roles in marketing, PR, social media, copywriting, and events for global players in travel, lifestyle, health, education, and design – including @visitmaldives, @regentcruises, @ibisworldau, Roche Diagnostics, and @foodbankaus.
McKenna is also a self-proclaimed wine-nerd. While others were binging on Tiger King during lockdown 1.0, she took it upon herself to get her WSET Level 2 pin (which she may or may not have worn around the house for two days straight after receiving).
When she’s not thinking about (or drinking) wine, you’ll usually find her on a long coastal stroll, making a mess in her kitchen, or attempting to help her partner flip houses.
jessica hobson
Digital & Brand Manager
Ba – Media & Communications
(Australian Catholic University)
Post Grad Marketing
(Griffith University)
Jess’s love for digital marketing is as big as her love for pastries. She’s been working in marketing since finishing her bachelor degree in 2013, and has worked in diverse industries, fitness, aquatics and technology, in both b2b and b2c environments. To further her knowledge, she went back to University in 2015 to gain her Graduate Certificate in Marketing.
Jess’s passion is in creating stand-out content and elevating businesses through branding. She is extremely skilled in performance marketing and loves to see her clients achieve above and beyond.
When Jess isn’t working, she’s busy getting her daily cardio by running after her two year old.
amber petty
Media Storyteller
Amber Petty is the ultimate all-rounder when it comes to content creation; a published author, columnist, publicist, MC, radio broadcaster and podcaster with over twenty years experience.
She has also held senior PR positions with global agencies OMD, CHE Proximity and Clemenger BBDO. During her time at these agencies she was part of the TAC’s award-winning ‘Meet Graham’ campaign, as well as Cochlear Implants ‘A Hearing Test in disguise’. Amber’s podcast ‘Meet Me at the Barre’ for the Australian Ballet was nominated for an ACRA for Best Original Content.
Amber published her first book This is Not a Love Song (a memoir about mental health and love), in April, 2021. Amber is a foster carer and an active member of The Sisterhood for St Vincent’s Hospital.
emily lawson
Emerging Media and Content Coordinator
Emily can write you a song and a banging press release. Interning at Tracado she uses her creativity to elevate a brand’s voice through storytelling, social media, content creation and influencer outreach.
Through promoting her own music, Emily has learned all about leveraging immersive and emerging media. She has a keen eye for what’s trending, who’s in the scene and what you can do to stand out.
She is passionate about creating conversation through eye-catching posts, relatable reels and TikTok’s that have you laughing and racing to the checkout. Building a visual identity is crucial in relating to customers and creating a brand message, which is Emily’s specialty. When she’s not working, she is reviewing Aperol Spritzes on Instagram and going to local gigs.