the deal
Bass & Flinders is a 5-star distillery on the Mornington Peninsula.
With the launch of their new Heartbreak Gin, Bass & Flinders approached Tracado for a PR campaign to bring their creation to the eyes of the masses.
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the yakka
Heartbreak Gin launch campaign targeting listings and features across outlets including Urban List, Good Food, The Age, TimeOut, Drinks Adventures, Food & Beverage, Drinks Trade, Mornington Peninsula Magazine, Master of Malt, Thrillist, First Class Magazine, Lifehacker Australia, and Bars and Clubs.
We also sent prolific journalists new and exclusive releases to consider for future Gin features.
Wider distillery profiling targeting Podcasts, By-Lines and Contributory features to Halliday Magazine and Podcast, Gourmet Traveller, Good Food, The Age, Business Insider, Hotel Management Magazine, News.com.au, and Ticker News just to name a few.
Promotion and invitation for media to an exclusive Perfume and Gin event in collaboration with Perfume Playground.
the outcome
100
Million
Online Readership
20
Thousand
Social Shares
10
Million
Print Readership
250
Thousand
Monthly Visits