Tokar Estate is a 5-star boutique winery in the Yarra Valley. From humble beginnings, this block of land has been lovingly transformed from a tussock filled paddock to a Mediterranean inspired winery, with elegant restaurant and 30 acres under vine.
Tokar Estate wanted to scale marketing activity to increase visibility, social following and visitation.
Tracado established an integrated strategy encompassing
digital, PR, E-Commerce and Social Media.
Ongoing PR campaign targeting listings and features across targeted outlets including Herald Sun, Broadsheet, 3AW, Urban List, Concrete Playground, and Chinese media outlets.
We also sent prolific journalists new and exclusive releases to consider for future wine features.
A complete digital reinvention was required. We carefully redeveloped the e-commerce platform moving from Woocommerce to Shopify for an optimised and improved shopping experience. We integrated automated marketing, Afterpay and add-ons to increase conversion and grow the e-newsletter database.
With COVID forcing closure of the restaurant we worked with the chefs to create a digital provedore with home-delivered meals, cakes, bread, pantry essentials, wine and even a five-course dinner party menu.
A content-heavy social media campaign encompassing organic content and paid ads. Tracado overseeing dynamic creative execution of high quality assets.
Tracado produced an asset library, developing in house an image and video bank of the highest quality images for future collateral use.
We deliver ongoing comms through e-newsletters to the Tokar Estate database to promote meals, new offerings and wine sales.