In 2022 Tracado was appointed to support RSL Victoria with social media content creation and community management leading in to and over ANZAC Day. With a hugely successful campaign following heat with pandemic induced lockdowns that prevented commemorative services and gatherings, we were able to maintain positive sentiment, and our content gleaned huge reach.

Our relationship was then expanded to support the PR activity for the Poppy Appeal and Remembrance Day 2022, after which, following a tender process, we were officially appointed the PR partner for all RSL Victoria major campaigns.

We’ve successfully leveraged and built partnerships, driven storytelling elements that meet the objectives set out by RSL Victoria- including: alignment with younger Victorians, centralised political sentiment, focus on women connected to service as well as men, clear calls to action with all PR pitches (come together and remember, buy a pin or poppy, donate and support our Veterans).

We also were the creative directors for the Veterans Employment Program, and we produce all reels for all campaigns for social media.

We are honoured to work with RSL Victoria and its spokespeople, those who sacrificed so much in service and their families.