As part of the scope of work, Tracado:

• Developed a press release about Freshie Palooza, tailoring the pitches to hook relevant media targets over lifestyle, art, music, events, family and local publications ​

• Distribute the press release to the existing list of over 250+ lifestyle, drinks, food, family and events media, as well as 50 + arts and music media

• Pitched and coordinated a collaboration with Pilu for the festival, as well as arranged and attended a photoshoot to capture the partnership

• Pitched and helped coordinate a segment to Sunrise in partnership with the Northern Beaches Council, and attended the shoot.

• Developed LAM eDM about the event​ and shared it with local businesses (existing list)​

• Updated the influencer list to include local creatives, musicians, foodies and prominent community members ​and pitched to 20 x key targets

• Developed and distributed an eDM to send out to Into The Vines database about Freshie Palooza​

• Frequently monitored social, digital and print media for Freshie Palooza coverage