SERVICES

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SERVICES 〰️

PUBLIC RELATIONS

Public Relations is all about you’re seen from the outside: how you present your brand and business to the outside world, how they discover you exist, what you do, and who you are.

Therefore, it’s critical to carefully curate your brand DNA from the inside out, firstly by understanding where you are positioned in the marketplace, and then working out the area in the consumer decision making process you need to target. A new business launching needs to tell the masses it exists and ‘hello world’ – this is a very different strategy to a two year old business trying to maintain relevance and loyalty amongst competitors.

An effective PR strategy will also include the due diligence of risk- we will work through and ensure you have a good response strategy to reviews, a crisis comms plan, and if needed spokesperson training.

For large events, in addition to media relations, we can also manage talent, media accreditation, media monitoring, and partnerships.

MARKETING STRATEGY AND CONSULTING

Marketing without a strategy – or just ‘doing’ and investing in marketing efforts without an objective is very much like a trip to IKEA and buying an item without an instruction manual – a waste of time (and time is money).

Our consultancy service works with your team to help recalibrate and align – we start off with a brand identity pre-task to see what your teams perspective of who you are and what you do is aligned, followed by a messaging workshop where we identify your target audience and customer segments, your USP/Points of difference, target market current perception and the desired perception if they don’t think of you in the way you want them to, and how we inspire tangible behaviour change in your target audience (do we want them to try, buy, book, enquire, share, advocate and subscribe etc). We look at the phases of your business (people need to know you exist before they like you, they need to like you before they buy from you), and where you sit amongst your competitors- and if you’re in that top four set of brands when they think about your product or service.

  • We deep dive into the validation of statements using the claim-fact-example model to make sure you prove you walk the talk- something many people miss.

    We speak to your past customers to get a good idea of what they really think of your product and service as a part of this.

    Once we have a clear identity of your brand blueprint, we work with your team to integrate a SMART objective driven marketing plan; sometimes this is based on social media content pillars, other times it’s networking events, media and influencer seeding, or traditional advertising, or a e-newsletter and marketing automation strategy.

    If branding or tech-stack updates are required we have design partners we work with to help implement this- making sure you can access our partner discount rates, or have something to compare to your preferred partner rates and deliverables for complete transparency.

    We can continue to work with your team ensuring deliverables and accountability- or we can hand everything over for your team to take on internally and deliver autonomously.

ADVERTISING AND MEDIA BUY

Our team has experience delivering and overseeing the creative direction for campaigns. From developing the copy for radio ads, to creating reels for social media ads.

The data and insights we collect from you and your competitors will be used to devise targeted campaigns that pinpoint the right audience to your product or service.

The creative direction behind these campaigns will be led by marketers who specialise in Facebook ads, Instagram Ads, Google Adwords and other social media platforms.

We can also help book placement across traditional media outlets including print, radio and television, and can assist with the production of these adverts.

SOCIALS AND CREATIVE

We can support you in developing a social media content strategy and all assets (images and videos), and brand voice that can be shared across all your print and digital collateral.

Our network of incredible creatives (photographers, videographers, graphic designers and branding experts) can help to make everything happen, or we can provide moodboards, run sheets and plans to your team so they can execute everything in house.

EVENT AND PRODUCT AMPLIFICATION

We’re not about launches for the sake of launching. Working closely with you to establish clear objectives, we can amplify your business through media experiences and famils, influencer outreach or partnerships and collaborations. We use a range of tools stemming from Local Area Marketing, to building lists of target clients, together with press releases and media events to make sure you’re not the best kept secret in town.