MARKETING IS THIRSTY WORK...

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BEYOND THE FLUFF

Founded in 2018, we’re a boutique Public Relations and Marketing Agency based in Melbourne and Sydney helmed by a team of highly qualified specialists passionate about the food, beverage, hospitality, and event sector.

We’ve worked with some of the best artisans and innovators in the industry - from boutique makers to award-winning chefs and regional festivals to national events - amplifying awareness about the who, what, when and where.

NO MORE LEAKS - MARKETING AND PR THAT ACTUALLY INSPIRES CONSUMER BEHAVIOUR CHANGE NOT VANITY METRICS

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NO MORE LEAKS - MARKETING AND PR THAT ACTUALLY INSPIRES CONSUMER BEHAVIOUR CHANGE NOT VANITY METRICS ✦

CASE STUDIES

NAVI

RSL VIC

WARKOP

VIEW ALL OUR CASE STUDIES➺

SERVICES

We won’t pee on your leg and tell you it’s raining, or branch outside our five areas of specialty and give you the wrong advice. We’re carefully considered, well researched and well connected - take a look at what we do.

Public Relations is all about where you’re seen from the outside: how you present your brand and business to the outside world, how they discover you exist, what you do, and who you are.
Case Studies: Warkop, Hop Nation, Cinema In The Vines, Shedfest, Shortest Lunch, Desinental, In Two Minds, Headlokt, Bass and Flinders
Marketing without a strategy – or just ‘doing’ and investing in marketing efforts without an objective is very much like a trip to IKEA and buying an item without an instruction manual – a waste of time (and time is money).
Case Studies: ANZAC Day, Poppy Appeal, Dog Lovers Show, Tokar Estate, Yarra Valley Smaller Wineries
Our team has experience delivering and overseeing the creative direction for campaigns. From developing the copy for radio ads, to creating reels for social media ads.
We can support you in developing a social media content strategy, all assets (images and videos), and brand voice that can be shared across all your print and digital collateral.
Case Studies: Dog Lovers Show, KWA, SoGeo, Tokar Estate,
We’re not about launches for the sake of launching. Working closely with you to establish clear objectives, we can amplify your business through media experiences and famils, influencer outreach, partnerships and collaborations.
Case studies: Dance against Dementia, Poppy Appeal, ANZAC, Good Edi, Barefoot Cinema, Wyndham Harbour, Sunset Cinema, Cinema In The Vines, Shedfest, Shortest Lunch

DEEP DIVE INTO OUR FULL LIST OF SERVICES➺

YOU STICK TO YOUR TOOLS, AND WE'LL USE OURS

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YOU STICK TO YOUR TOOLS, AND WE'LL USE OURS ✦

WHAT OUR CLIENTS SAY ABOUT US

"I have been working with the Tracado team particularly Elia and McKenna for a couple of years now and they are amazing. They have done a great job for the Yarra Valley Smaller Wineries association and for our business directly. Thought the cost of engaging a marketing group was excessive, but these guys will tailor their work to your needs and then the returns exceed the costs."

MATTHEW DAVIS,
STEELS GATE WINES
"We have been working with Tracado for 3 years to date and extremely happy with the service and attention to detail, Mandala Wines couldn't recommend more highly."

CHARLES SMEDLEY,
MANDALA WINES
"Amazing to work with, always goes above and beyond try to accomodate our needs."

BARRY SUSANTO & ERWIN CHANDRA,
WARKOP
"We love what the team at Tracado bring! Great team with terrific ideas."

DARREN BAXTER & HOLLY KLINTWORTH,
BASS & FLINDERS DISTILLERY